The True Meaning of Mixed Reality
Augmented and Virtual Reality are both parts of a Mixed Reality (xR), that is promised to change our lives. At Audi Jens Angerer is embracing this change by answering the question what xR means for the way we work and collaborate. In his talk he will be giving an exclusive look behind the scenes: What is Mixed Reality and why is it important? What makes a xR experience great? How is Audi using Gaming Technologies to develop and build its cars?
Story universes - many levels of entertainment
Computer games are exceptionally well-suited for creating their own stories from narrative sideshows. This results in story universes. These can be goldmines, both culturally and financially. But how does storytelling and the creative process change with them?
EU funding - endless expanses
The year is 2017. these are the adventures of courageous games developers that have applied for and received funding in the leading market competition CreateMedia.NRW. In discussion with Till Hardy from the media network.NRW, Benedikt Grindel from Blue Byte and Ulrich Schulze Althoff from Kaasa health talk about their experiences with this and other programmes for which they have submitted applications or on which they have carried out research. A great deal of ambiguity prevails with regard to the complexity and the expense of funding programmes, and many myths circulate. By talking with studios that have real practical experience with the material, we want to attempt to shed some light on the subject. What does one need to consider? How does that work? How much effort is involved, and who does(n't) it make sense for? These and other questions will be addressed in the Fireside Chat. The public is also sincerely invited to get involved.
Oh Canada! Games, Innovation and Radical Opportunity
For decades, the video games Industry has been considered as a “fringe” industry existing on the edge, in relation to other industries and economic contributors. At the dawn of the 4th Industrial Revolution, the games industry is poised to take centre stage and lead the global innovation economy. With opportunity abound, the industry is positioning itself to lead by example. Learn how the Canadian Government is shaping its innovation economy and how Canada’s video games industry is partnering (with government) in pursuit of this radical opportunity.
Crisis Management & Games - Survival of the Fittest
Crises are a fixed element of value creation in the games industry. We live and work in complex social systems, which is why crises are unavoidable, but often foreseeable. But how can crises be recognised and successfully managed? What knowledge and learning can be obtained from the games industry? Dr. Anderie, a games industry manager of many years and a successful author, provides answers and points out management techniques.