Corporate Director Digital Marketing International Brands & Campaigns, Henkel Beauty Care SBU Digital
Aug 23th 2017 | 11.45 am | Rheinsaal 2
Really big with micro-influencers
Aug 23th 2017 | 12.15 pm | Rheinsaal 2
Influencer marketing - credibility pays
Gesa joined Henkel in 2006 and built her career in various national and international positions in strategic Marketing and Category Management in Germany and Asia. Since 2015 she is part of the global Digital Marketing team for the division of Beauty Care, where she is responsible with her team for all aspects of Digital content & campaigns including Social Media and Influencer Marketing.
Gesa graduated from the University of Münster with focus on Business Administration, Marketing and Controlling and also studied at the University of Sydney.